IA appoints Helen Ayres as Head of Communications
The Investment Association (IA) has appointed Helen Ayres as its new Head of Communications. Reporting to Karen Northey, Director of Corporate Affairs, Helen will be responsible for leading the development and delivery of the IA’s communications strategy to help promote investment management and highlight the role it plays in society.
Helen has an in-depth knowledge of the investment management industry having worked at the IA for the past five years, where she has played a key role in raising the profile of the industry on issues such as corporate governance, sustainability and responsible investment, and innovation. She has over 10 years of experience within communications, having previously worked for Action Global Communications, a Cyprus-headquartered PR agency specializing in emerging markets, and London-based PR and public affairs agency, Luther Pendragon.
Karen Northey, Director of Corporate Affairs at the IA, said: “I am delighted to welcome Helen to the role of the IA’s Head of Communications. Her deep knowledge of the industry will enable her to play an important role in supporting our members and ensuring the perspectives of our industry are well understood across a broad spectrum.”
Helen Ayres, Head of Communications at the IA, said: “I am extremely pleased to have been appointed as Head of Communications to help showcase the important role the investment management industry plays in investing in the UK economy and helping people achieve their financial goals.
“I look forward to working with the IA’s members and the media so that investment management is better understood by the general public and policymakers.”
ENDS
Notes to Editors:
For further information, please contact:
Helen Ayres, Head of Communications: [email protected]
T: +44 (0)20 7269 4620
Arianna Schardt, Communications Executive: [email protected]
T: +44 (0)20 7269 4625
IA Press Office: [email protected]
About the Investment Association (IA):
The IA champions UK investment management, supporting British savers, investors and businesses. Our 250 members manage £10 trillion of assets and the investment management industry supports 122,000 jobs across the UK.
Our mission is to make investment better. Better for clients, so they achieve their financial goals. Better for companies, so they get the capital they need to grow. And better for the economy, so everyone prospers.
Our purpose is to ensure investment managers are in the best possible position to:
- Build people’s resilience to financial adversity
- Help people achieve their financial aspirations
- Enable people to maintain a decent standard of living as they grow older
- Contribute to economic growth through the efficient allocation of capital.
- The money our members manage is in a wide variety of investment vehicles including authorised investment funds, pension funds and stocks and shares ISAs
- The UK is the second largest investment management centre in the world, after the US and manages 37% of all assets managed in Europe.
