15
May
2025

Cloning scams top fraud concern for investment managers and their customers

To mark “Take Five” fraud prevention week, the Investment Association (IA) – the trade body for the investment management industry - is warning consumers to remain vigilant, particularly in the face of cloning scams.

Publishing its H2 2024 fraud figures today, the IA revealed that brand cloning scams were the leading source of fraud impacting consumers looking to invest. This is when a criminal creates a nearly identical duplicate of a genuine website, or email, or even creating a fake WhatsApp group, using a company’s brand and logo, to trick people into parting with their money. 

In the second half of 2024, there were 478 reports of investment management firms being impersonated by fraudsters, just under a quarter of these attempts were successful (23%), with consumers losing £2.7 million.  

The IA highlights three main types of scams that consumers should be alert to: 

  • Cloning:  A firm has been impersonated by fraudsters mimicking their website or emails, to trick people into thinking they are making a genuine investment. 
  • Card fraud: When a criminal uses false or stolen debit card details to make an investment. In H2 2024 there were 17 reports of this type of fraud. 
  • Account takeover: Where the fraudster uses information they have gained about an individual to change the address or payment details of an account, in order to cash in the investment and gain the proceeds for themselves. In H2 2024 there were 132 reports of this type of fraud.

People can however protect themselves by taking the following steps: 

  • Stop: Take a moment to stop and think if someone asks for your money or information about you. Double check a sender’s email address or website URL – criminals often use addresses that look like legitimate ones but may have slight differences. 
  • Challenge: Ask yourself, could it be fake? It’s ok to reject, refuse or ignore any requests.
  • Protect: If you think you’ve been scammed, contact your investment provider or platform immediately, ensuring these are the genuine contact details, and report it to Action Fraud.

The IA’s data also shows how firms and consumers are reducing the financial impact of fraud by remaining vigilant. Losses due to fraud decreased by 29%, falling from £7.6 million in the first half of 2024 to £5.4 million in the second half of 2024. The value of losses prevented also increased, from £10.2 million to £11.9 million, a 17% increase - while the amount of losses recovered increased to £1.7 million. 

Adrian Hood, Regulatory & Financial Crime Expert, at the IA said: “Criminals will use a variety of means to trick people into parting with their money, whether that’s impersonating genuine investment managers, stealing card details, or fraudulently logging into a person’s account. That’s why we’re urging consumers to stay vigilant. With cloning scams topping the list of threats, consumers should double check whether websites or emails are legitimate before transferring any money. The growth of AI is likely to see increasingly sophisticated scams, with criminals better able to mimic legitimate firms.”  

Notes to Editors 

  • Fraud data was submitted by 95 member firms, managing £4trn of assets (total for all IA firms was £9.1trn), including £772bn of authorised funds (total for IA firms was £1.3trn). A total of 748 frauds were identified, of which 179 were successful, resulting in an initial loss of £5.4m. Of this £1.7m was subsequently recovered.
  • IA fraud data 2022-2024 (per reports of fraud):

 

2022 H1

2022 H2

2023 H1

2023 H2

2024 H1

2024 H2

Cloning

116

96

304

341

536

478

Account Takeover    

78

67

113

114

142

132

Card fraud

0

17

6

17

36

17

  • Take Five is a national campaign that offers straight-forward and impartial advice to help everyone protect themselves from financial fraud. This includes email deception and phone-based scams as well as online fraud – particularly where criminals impersonate trusted organisations. More information can be found here: https://www.takefive-stopfraud.org.uk/

For further information, please contact:

Helen Ayres, Head of Communications: [email protected]

T: +44 (0)20 7269 4620

Ellen Hodgetts, Communications Manager: [email protected]

T: +44 7548841289

IA Press Office: [email protected]

About the Investment Association (IA):

  • The IA champions UK investment management, supporting British savers, investors and businesses. Our 250 members manage £9.1 trillion of assets and the investment management industry supports 126,400 jobs across the UK.
  • Our mission is to make investment better. Better for clients, so they achieve their financial goals. Better for companies, so they get the capital they need to grow. And better for the economy, so everyone prospers.
  • Our purpose is to ensure investment managers are in the best possible position to:
    • Build people’s resilience to financial adversity
    • Help people achieve their financial aspirations
    • Enable people to maintain a decent standard of living as they grow older
    • Contribute to economic growth through the efficient allocation of capital.
  • The money our members manage is in a wide variety of investment vehicles including authorised investment funds, pension funds and stocks and shares ISAs.
  • The UK is the second largest investment management centre in the world, after the US and manages 37% of all assets managed in Europe.