UK Retail Investment Campaign selects M+C Saatchi as its Creative Partner
The UK Retail Investment Campaign, announced by the Chancellor as part of the Leeds Reforms, has selected M+C Saatchi, alongside the7stars, to lead the creative and media delivery of the campaign.
The nationwide campaign, which is due to launch at the start of next year, will raise awareness of the importance of investing for people’s financial wellbeing and the value it brings to the economy.
The campaign will run across multiple years and encourage those who can, to become investors. It will focus on raising awareness of the benefits of investment, with the aim of making it more inclusive.
Chris Cummings, Chief Executive of the Investment Association and Deputy Chair, Campaign Secretariat, said: “Today’s announcement of the appointment of M+C Saatchi and the7stars marks an important milestone to turn the ambition of the retail investment campaign into a reality. Working together with the UK’s leading financial services firms, we look forward to delivering a campaign that will engage and inspire more people across the UK to consider investing.”
Jo Bacon, UK Group CEO, M+C Saatchi, said: “We are incredibly delighted to be partnering with the Investment Association and those firms which are supporting the UK retail investment campaign, to give people across Britain the confidence to invest in their futures. Our approach, in partnership with the7stars, harnesses the power of culture, insight, and behavioural change thinking to make investing hard-earned money feel relevant and accessible. Together, we want to inspire people to believe in investing for their futures.”
Ben Edwards, Strategy Director, the7stars, said: “We're thrilled to be working with the Investment Association, as the campaign secretariat, and M+C Saatchi to encourage the next wave of investors across the UK. We can't wait to launch the campaign in 2026 and deliver financial behaviour change in the years to come.”
For further information, please contact:
Helen Ayres, Head of Communications: [email protected]
T: +44 (0)20 7269 4620
Sebastian Merrett, Communications Manager: [email protected]
T: +44 7802 449693
IA Press Office: [email protected]
About the Investment Association (IA):
- The IA champions UK investment management, supporting British savers, investors and businesses. Our 250 members manage £9.1 trillion of assets.
- Our mission is to make investment better. Better for clients, so they achieve their financial goals. Better for companies, so they get the capital they need to grow. And better for the economy, so everyone prospers.
- Our purpose is to ensure investment managers are in the best possible position to:
- Build people’s resilience to financial adversity
- Help people achieve their financial aspirations
- Enable people to maintain a decent standard of living as they grow older
- Contribute to economic growth through the efficient allocation of capital.
- The money our members manage is in a wide variety of investment vehicles including authorised investment funds, pension funds and stocks and shares ISAs.
- The UK is the second largest investment management centre in the world after the US, and manages £5.1 trillion in overseas client AUM.
The industry funded campaign is supported by His Majesty’s Treasury (HMT), the Financial Conduct Authority (FCA), and Money and Pensions Service (MaPS), with the Investment Association acting as its Secretariat.
Find out more about the campaign on our webpage here.
About M+C Saatchi Group UK
M+C Saatchi Group UK, headquartered in London, is the heart of M+C Saatchi Group’s global operations. As the central hub of the world’s largest independent creative network, we are part of a truly global collective spanning 23 countries, and 30 offices across the UK, US, Europe, Asia Pacific, the Middle East and Africa. Together, we are a global creative solutions company built to navigate complexity and deliver impact everywhere.
We connect specialist expertise, powered by creativity, data and technology, to help build famous brands, solve the most complex business and societal challenges, and create and curate Cultural Power for our clients.
Our capabilities encompass marketing and communications; experience, technology and consulting; media and sponsorship; and specialist services like global and social issues, sport and entertainment marketing and talent management to help brands connect, influence, and thrive in a rapidly changing and complex world.
M+C Saatchi Group UK
Creators + curators of Cultural Power
About the7stars
Founded in 2005, the7stars is the UK’s largest independent media agency. The award-winning agency is recognised, for its unique approach and manages over £500m of billings for clients including Gousto, TSB, Associated British Foods, H&M, Nintendo, AG Barr, Royal Mail and People’s Postcode Lottery. Reflecting its innovative company culture, the7stars has been named as one of the top companies to work for by Best Companies for ten consecutive years.
