CAMPAIGN BACKGROUND
As part of the Leeds Reforms, the UK government announced the creation of an industry-led, nationwide retail investment campaign to raise awareness about the importance of investing for individuals' financial wellbeing and its economic value.
The campaign aims to increase awareness of:
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The importance of investing to people’s future financial wellbeing
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The value of investing to the economy we all live in
It is expected to run across several years with the aim of encouraging those who can, to become investors. It will focus on the benefits of investing, and encourage individuals to make more informed decisions in support of their long-term financial goals.
WHO IS INVOLVED?
The campaign brings together a cross section of the financial services industry, with senior leaders sitting on the campaign’s Steering Group. His Majesty's Treasury (HMT), the Financial Conduct Authority (FCA), and the Money and Pensions Service (MaPS) will be represented in an advisory capacity on the Steering Group. The IA is acting as the Secretariat for the campaign.
When will the campaign launch?
The campaign is due to launch by April 2026 to coincide with the next tax year, as this is a period when people are considering investing, particularly into ISAs.
How is the campaign funded?
As an industry-led initiative, the campaign will be funded by firms from across the financial services industry.
Campaign Updates
- Major Finance Firms Unite to Launch UK Retail Investment Campaign | Press Releases | The Investment Association
- UK Retail Investment Campaign selects M+C Saatchi as its Creative Partner | Press Releases | The Investment Association
- Sasha Wiggins announced as Chair of UK’s retail investment campaign | Press Releases | The Investment Association
